Urban Decay Naked Skin
I really like the fancy packaging although the only thing that really matter is that it has a pump. I find foundations without a pump more difficult to use, and I tend to make a mess with them (yes I'm clumsy lol). I also like how little it takes, I use about a half a pump for each side of my face so one pump total.
Urban Decay's Claim
Coverage without compromise. Our weightless formula blurs imperfections for a flawless finish that feels invisible, but looks professionally retouched.
How it stacks up to the Claim
I really do think this foundation lives up the hype and so much more. I love how light it feels once its on and how it truly does disappear into my skin. Another big selling point for me is the large selection of shades (I'm so fair that I have a hard time finding a good foundation match). With 18 different shades I was hoping to find just the right shade and I was able to do so with shade 1.0. I normally wear the lightest shade or next to lightest shade if it super light with pink or cool undertones, so I thought .5 would be my match. I decided the get a Ulta rep to match me though just to be sure and turns out that 1.0 is a better match for me. According to Urban Decay's website 1.0 is for very fair (yep) skin with soft warm undertones (I'm pretty sure I'm cool) so I wouldn't have picked this one for myself but indeed its the best match I've had so far. I really could go on an on as to how great the match is (that such a huge deal to me--I"m also most always slightly off in the match).
Sorry that the picture is a little blurry, I was trying to keep the foundation from sliding off my hand. It is very runny (for lack of better term) but I find this to be a nice quality. The extra liquidity of the formula helps it live up to the claims about how feel and how well it blends into skin.